Nikon has released two really nice high end camera for advanced hobbyists and professional users in recent weeks. These cameras start at price points that may leave some of us looking for part time jobs to earn the money necessary to buy one of these new video stressed camera systems, $2,999, $3,299, and $5,999 respectively.
These cameras have technology in them that are giant leaps away from what Nikon originally started out with. Remember the business mantra “play to your strengths?” Well Nikon is looking for a new strength in the video market as the D800, D800E and D4 are all capable of shooting 1080p HD video.
It’s clear that Sony is making a strong play for the micro 4/3’s market with its NEX-7 ILC offering. This camera has been voted by the editors of Popular Photography as its camera of the year for 2011. It’s not a DSLR but it’s pretty darn close. And it’s performance, as shown here on the Popular Photography site is really strong. It will only get stronger as the lens offerings for this camera improve.
So it’s clear that video is the next step for Nikon, but at 30 frames per second capture, it’s not going to blow the doors off of anything at this point. For the uninitiated, 30fps is the same speed that most local news video is shot at. High speed videograpy is shot as a much higher frame rate, maybe 1000fps or higher and it really makes a big difference in ultra-slow motion video ( as seen here ).
If Nikon decides to push videography harder, it will need to increase its frame rate. While 30fps is great for television, it doesn’t lend itself to creative videography. And that’s who is going to want a Nikon with video…those interested in breaking barriers and crossing over into the next medium type.
Should Nikon decides to go back to its photographic roots, it will die as Kodak is doing ever so slowly.
But with a 36.4 megapixel image, and 1080p HD video, the D800/D800E are good answers to photographers looking to cross that boundary. As someone who knows a thing or two about videography, but is by no means an expert, I would suggest to you that you look at a slow motion video shot at 1000fps to see what is possible.
Go start saving your pennies for the next big Nikon camera coming out around this time next year. Who knows..it may hit the 100 Megapixel mark. Then every photograph can be made into a billboard.